MIKUNI COCA-COLA BOTTLING CO.,LTD.

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Dear Investors

My name is Motoyoshi Shiina, president of this company.

Your continued support and encouragement are greatly appreciated.
I would like to explain our company’s features and Mid-term management initiative which started in 2010.

1． Our features and strengths

Our sales area covers Saitama, Gunma, and Niigata, three Japanese prefectures that have great natural wealth and cultural diversity.
Our main business is sales and the manufacture of soft drinks, and we also develop other related business operations.
We have built a network of 36 sales bases in these prefectures to pursue locally rooted business operations.
We also have an environmental mind and take responsibility for global environment issues through our business, in all the stages of manufacturing, distribution, sales, and recycling.

Motoyoshi Shiina : Representative Director President

2． We aim to be the company which change ourselves, keep evolving, and to meet the expectations of society

We launched a Mid-term management initiative for FY 2010-2012.
The vision will be “No.1 bottler evolving toward a dream,” and the slogan will be “CHANGE 3” (Change, Change, Change), which shows our strong intention to “change ourselves & keep changing” in order to achieve the vision.
It is important to keep stepping forward for sustainable growth, and changing ourselves not sticking to past results.
To win in this severe business environment, we need to develop the basic policy of “CHANGE3”, ‐“Strengthen sales power”, “Strengthen cost competitiveness”, “Cultivation and utilization of our human resources”‐ , and we aim to be the “No.1 bottler evolving toward a dream,”

3． We contribute to social development and the environment, and deliver with responsibility

We develop the social action as a corporate citizen, such as education support, culture, sports promotion, environmental education, communication as corporate citizens coherent to this area
In November, 2009, the steady actions for many years such as the setting of the local contribution type vending machine and the security agreement conclusion with each self-governing body, product donation to the child welfare institution were evaluated and won "contribution to society activity practice company commendation" and "person of social work mutual assistance commendation" from the Saitama prefecture.
In March, 2010, contribution to society activity about the environment was evaluated and won the "Saitama environment Prize"
As a member of the communities, we protect a rich nature, varied culture and splendid climate, and what I will pass on to the next generation is our important responsibility

Thanks to your support, we will celebrate our 50th anniversary foundation in 2013.
We do not forget our partnership with the community as corporate citizens Because it is the existence that is trusted through the times by people, we always revolutionize it with strong determination and acting power and will make it in the rich future
We offer our product with safety and reliability.
We make a point of enhancing corporate governance to enhance the effectiveness on business. We are also promoting compliance management and further reinforcement of the business ethics to improve soundness and transparency of the management.
Your understanding and continued support will be appreciated.

March,2010
Motoyoshi Shiina

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